Sida 1 av 108
I det här numret
- Who says what11
- Supplier vs Intermediary12
- Lieke Jans Stroomer wants Goodwill to be a reliable bridge between factory and trade14
- BIGsmilegroep’s ambition is clear: to become the central platform for gifting, without taking over the reseller relationship23
- Martijn van Rooy: “We are not an alternative to the full-size bottle. We are a discovery and marketing channel.” Parfumado is now entering our market too28
- The secret of Prodir32
- Carryon sharpens product focus under new owners39
- The Polish power behind European production43
- The quality of Glasmark45
- Guapa Clean Up: conscious production, targeted personalization47
- NOEX: reliability for generations49
- Lanyard Pro: lime green guarantee51
- DOTHAT creates53
- Bage4U: quality, flexibility, and production close to the European customer55
- Asgard57
- Tea bags in every shape imaginable59
- Tomadex S.C. launches its own sportswear brand KEEZA: fan merchandise and professional teamwear from a single production environment61
- Zooksy custom socks63
- Essential factors for a successful embroidery design64
- The psychology behind price68
- Next Gen: Demi Oomen, Florisgifts73
- Column Rob Looye77
- PPP79
- The vision of newly appointed PPP chairman Pieter Bosscher81
- Top or Flop83
- What are the expectations for The Supplierdays85
- What do recent studies on the effects of marketing for sustainable products mean for the marketing of pro- motional clothing and workwear?91
- New ProductZ94
- NoteZ103
Textversion
1 augusti 2026
Omslag
Published bimonthly – July / August 2026 - Issue 4
The trade Magazine for branded merchandise and workwear
POLAND SPECIAL
Supplierdays 2–3 September
The Prodir Secret