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Sida 39 · Carryon sharpens product focus under new owners
By Wally Cartigny
From left to right: Nicolas Renaux, Amelie D’Hondt (daughter of new shareholder), Bruno D’Hondt new shareholder, Sacha Brandt new shareholder, Yannick Damster Inside Sales and Jean Renaux
CarryOn sharpens product focus under new owners
The shares of the Belgian supplier CarryOn have changed hands. Former CEO and BAPP board member Jean Renaux is also leaving the company. Nine questions for him about the future of CarryOn and himself.
Jean Renaux and his son Nicolas have sold their shares in CarryOn. There had been talk of an acquisition before, but it fell through. Now that the sales process has been completed, CarryOn believes there can be growth, continuity, innovation, rejuvenation, and strengthening of services. Jean Renaux answers a few questions about the future.
Who are the new shareholders of CarryOn and how did you come together?
“The new shareholders are Sacha Brandt and Bruno D'hondt. They do not come from the world of promotional products, but from the industry. They have worked with aluminium products at an industrial level for years. We came into contact with them through a broker who was guiding our company through the process of a potential acquisition. After meeting them, there was an immediate good connection. They saw a healthy company with a clear structure and good profitability. That gave them the confidence to invest.”
What benefits do you see for CarryOn from the experience the new owners have gained outside the industry?
“Sacha and Bruno are not stuck in the existing thought patterns of our industry. As a result, they may see opportunities that we ourselves no longer notice. For example, they place more emphasis on online applications, web applications, logistics, and transport. And they analyse our activities with a fresh perspective and see possibilities in market segments where we thought we were already getting the most out of it. A great example is our bicycle bags division. That is the only part of our company that focuses partly on retail. We have built a strong position in that area,
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