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PromZ Vak 4 · 2026 · English edition

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Sida 89 · What are the expectations for The Supplierdays

Exhibitors speak out about trade fair expectations

Daan Peters - Solo midocean

Solo midocean ‘Emphasizing the strength of our service’

For Solo midocean, The Supplierdays this year is not only about new products, but also about a step into the future. The supplier is preparing for further integration with XD Connects following the acquisition of both companies by investment firm Platinum Equity. "This may be the last trade fair where we still have two separate stands," says country manager Daan Peters. "From January, we want to present ourselves jointly for the first time."

Service and support

Solo midocean provides visitors at its stand with an overview of the latest additions to the collection. Attention is drawn to textile products on the one hand, and the wide variety of hard goods the company offers on the other. Peters: “At the beginning of the year, we always present a large part of our collection. In September, we focus on this again and present the latest new items. In discussions with distributors, the strength of the service and support we offer is emphasized, as this is consistently appreciated by partners.”

Market experience

For Solo midocean, The Supplierdays are primarily a meeting place for existing relationships, but according to Peters, new connections are more than welcome. “There are always visitors who want to explore their options, and we are very happy to explain to them what they can expect from us. Additionally, I find the trade fair a perfect moment to hear how people in the industry view market developments.”

Hanna Künstle - UMA

UMA ‘Establishing and expanding partnerships’

During The Supplierdays, UMA aims to inspire visitors with new ideas for stationery as promotional items and business gifts. The company is therefore presenting a wide range of products, from affordable giveaways to highquality gift sets. One of the highlights will be the official Supplierdays trade fair pen. “It is made from recycled material and immediately stands out due to its distinctive shape,” says Sales Manager Hanna Künstle.

Personalized on the spot

UMA is a loyal trade fair participant and was voted Supplier of the Year last year as a specialist. According to Künstle, this distinction motivates the company to further develop its trade fair presentation every year. This year, visitors can have a product personalized at the UMA stand, which has an engraving machine ready for this purpose. Künstle: “This allows visitors to prepare personalized Christmas gifts for customers or employees on the spot.”

Forming partnerships

For UMA, participation in the trade fair is primarily focused on deepening existing relationships and establishing new contacts. Künstle: “We look forward to interesting conversations with everyone looking for unique promotional products. Our ultimate goal is to further expand existing collaborations while simultaneously entering into new partnerships.”

I det här numret

  1. Who says what11
  2. Supplier vs Intermediary12
  3. Lieke Jans Stroomer wants Goodwill to be a reliable bridge between factory and trade14
  4. BIGsmilegroep’s ambition is clear: to become the central platform for gifting, without taking over the reseller relationship23
  5. Martijn van Rooy: “We are not an alternative to the full-size bottle. We are a discovery and marketing channel.” Parfumado is now entering our market too28
  6. The secret of Prodir32
  7. Carryon sharpens product focus under new owners39
  8. The Polish power behind European production43
  9. The quality of Glasmark45
  10. Guapa Clean Up: conscious production, targeted personalization47
  11. NOEX: reliability for generations49
  12. Lanyard Pro: lime green guarantee51
  13. DOTHAT creates53
  14. Bage4U: quality, flexibility, and production close to the European customer55
  15. Asgard57
  16. Tea bags in every shape imaginable59
  17. Tomadex S.C. launches its own sportswear brand KEEZA: fan merchandise and professional teamwear from a single production environment61
  18. Zooksy custom socks63
  19. Essential factors for a successful embroidery design64
  20. The psychology behind price68
  21. Next Gen: Demi Oomen, Florisgifts73
  22. Column Rob Looye77
  23. PPP79
  24. The vision of newly appointed PPP chairman Pieter Bosscher81
  25. Top or Flop83
  26. What are the expectations for The Supplierdays85
  27. What do recent studies on the effects of marketing for sustainable products mean for the marketing of pro- motional clothing and workwear?91
  28. New ProductZ94
  29. NoteZ103