PromZ Vak 4 · 2026 · English edition

Who said what?

“Inventory is a killer, people often say. But our own inventory is actually our greatest strength.”

(Ivo Feyen, BIGsmilegroep, p. 25)

“A promotional product should be more than just a vehicle for a logo. The best product is not the one that is simply given away, but the one people genuinely want to keep.”

(Edyta Lisowska, founder of Dothat, p. 53)

“The problem is that discounting can do more harm than good. Companies often fail to realize how much additional volume they need to compensate for the loss of margin. This is greatly underestimated.”

(Sebastian Glosemeyer, Director at The House of Marketing, p. 71)

“Realising afterwards that profits have fallen short is not management information; it is simply recording history.”

(Rob Looye, pag. 77)

“Sometimes it feels as though, in addition to working on creative campaigns and customer requests, you also need to be half a lawyer. Especially because legislation concerning sustainability, product safety and compliance continues to develop at a rapid pace.”

(Joke Bastinck, owner of Kimik, p. 79)