PromZ Vak 4 · 2026 · English edition

CONTENTS

Who says what <11>

Supplier vs Intermediary <12>

Lieke Jans Stroomer wants Goodwill to be a reliable bridge between factory and trade <14>

BIGsmilegroep’s ambition is clear: to become the central platform for gifting, without taking over the reseller relationship <23>

Martijn van Rooy: “We are not an alternative to the full-size bottle. We are a discovery and marketing channel.” Parfumado is now entering our market too <28>

The secret of Prodir <32>

Carryon sharpens product focus under new owners <39>

Special Poland:

The Polish power behind European production <43>

The quality of Glasmark <45>

Guapa Clean Up: conscious production, targeted personalization <47>

NOEX: reliability for generations <49>

Lanyard Pro: lime green guarantee <51>

DOTHAT creates <53>

Bage4U: quality, flexibility, and production close to the European customer <55>

Asgard <57>

Tea bags in every shape imaginable <59>

Tomadex S.C. launches its own sportswear brand KEEZA: fan merchandise and professional teamwear from a single production environment <61>

Zooksy custom socks <63>

Essential factors for a successful embroidery design <64>

The psychology behind price <68>

Next Gen: Demi Oomen, Florisgifts <73>

Column Rob Looye <77>

PPP <79>

The vision of newly appointed PPP chairman Pieter Bosscher <81>

Top or Flop <83>

What are the expectations for The Supplierdays <85>

What do recent studies on the effects of marketing for sustainable products mean for the marketing of promotional clothing and workwear? <91>

New ProductZ <94>

NoteZ <103>

MASTHEAD

PromZ Vak Het Portaal Media B.V. Veerdijk 40-H, 1531 MS Wormer The Netherlands Tel: +31 (0)75-6475747, e-mail: traffic@hetportaal.com

Editor-in-Chief: Peter van Gestel Veerdijk 40-H, 1531 MS Wormer The Netherlands Mob: +31 (0)6-33637794 E-mail: peter.vangestel@hetportaal.com

Editorial Staff: Lisette Erdtsieck, Wally Cartigny, Marjolein Straatman, Joke Bastinck, Ed van Eunen, Sem van Lit, Allard Frederiks, Rob Looye, Marion Zuurveen

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Simone Keijzers Mob: +31 (0)6-18255325 E-mail: simone.keijzers@-hetportaal.com

Production & Traffic: Monique Zijlstra Tel: +31 (0)75-6475747 E-mail: traffic@hetportaal.com

Design & Desktop Publishing: Finnmedia.nl

Cover Design: Snars

Images: Creative Owl Media, iStockphoto

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