PromZ Vak 4 · 2025 · English edition

Tekst: made in Europe | sustainable | 100% custom | MOQ 1 PC straight from manufacturer | long-lasting 50+ years

Sustainable enamel signs

for the club for the industrie for the artist

WILLEMS CLASSICS BV Ondernemings 1 1422DZ Uithoorn +31(0)297-524040

info@willemsclassics.nl www.Willemsclassics.nl for the bistro

A business with no sign is a sign of no business

By Peter van Gestel

CERAMICS:

Classic, powerful, and perfectly timed

Ceramics have long symbolized craftsmanship and durability. For centuries, mugs, bowls, and jugs were carefully shaped, fired, and glazed by hand — built to last for generations. And while we're far removed from Roman amphorae and Delft Blue teacups, ceramics are anything but outdated. In fact, in the promotional market, ceramics are making a real comeback. After all, what’s more timeless than a beautiful coffee mug with your logo on it?

In today’s world — where sustainability is no longer a luxury, but a necessity — ceramics are more relevant than ever. Especially now that singleuse plastics are slowly disappearing from streets and product lines. Companies want more than just a cheap throwaway with a fleeting impact. They seek long-term visibility, impact, and functionality. And that’s exactly what ceramics offer: practical, reusable, and always in sight.

Do you think ceramics only means plain white mugs? Think again. Today’s ceramic range is bursting with creative shapes, bold colours, innovative glazes, and surprising customization options. Thanks to techniques like laser engraving, embossing, and thermal ink, the possibilities are endless — and the wow-factor is guaranteed. Whether your brand is sleek and minimalist or playful and vibrant, ceramics can be tailored seamlessly to your identity.

In this special, we dive into the world of ceramics. We speak with manufacturers like Kahla, and decorators such as Mahlwerck, Maxim, and Wmok — companies that have been leading the way in quality, innovation, and sustainability for years. How do they blend traditional craftsmanship with modern production methods? What are the latest trends? And how do you make sure your ceramic giveaway doesn’t end up hidden in a kitchen cupboard — but proudly displayed on someone’s desk or breakfast table?

Because one thing is certain: the mug is here to stay. It’s the product that gets picked up, warmed, filled, and admired — every single morning. And with that, it communicates your message again and again. Ceramics aren’t a fleeting trend — they’re a lasting symbol of quality. And that’s exactly why they deserve a starring role in your promotional strategy.

So grab a fresh cup of coffee or tea, sit back, and get inspired by everything ceramics has to offer.