PromZ Vak 4 · 2025 · English edition

By Wally Cartigny

Smart software simplifies workflow for promotional products

FastEditor offers (3D) software for requesting and processing personalized promotional products. Many industry players are involved, as the benefits appear significant. “All players in the supply chain benefits from this,” states director Rick Molenaar.

FastEditor’s software allows users to upload logos or images and immediately see how they would appear on promotional products. Additionally, the software analyzes the uploaded files and prepares them for use. Various manual checks and adjustments are no longer necessary when using Logo Editor and Photo Editor, which are currently FastEditor's most widely used tools. By integrating supplier catalogs, the software can also display thousands of products onto which the desired logo or design can be printed.

FastEditor was founded by Rick Molenaar, Hans Osnabrugge, and Bjorn Bos. Molenaar has many years of experience in the personalized products market. Osnabrugge is an entrepreneur specializing in fintech and mobile, and Bos was previously responsible for Hema’s photo product software. A complementary team that, according to Molenaar, mainly aims to offer a solution for players in the personalized products industry who want to increase profitability through process optimization.

More than just visualization

“On the front end — the user side — Logo Editor may look like a visualization tool,” Molenaar explains. “Such tools of course aren’t new; there are quite a few of them out there. And even though I believe our software visualizes better than those of other providers, that’s not where the real profit lies. Based on our experience and conversations with industry professionals, we’ve designed it to address the entire workflow involved in personalizing products. For example, we’ve ensured that Logo Editor can automatically vectorize. This means that a low-res full-colour logo is converted into a high-quality version. Previously, a customer would upload a logo or design, and the production team would then manually place it on the product and create a print proof. Emails would go back and forth with PDFs, questions for approval or feedback, followed by proposed edits, and more emailing — and so on. Eventually, a print file would be sent to the supplier, who would also perform checks to ensure everything would go smoothly. A lot of steps which can now be skipped by using our software.”

Time savings and better margins

Molenaar briefly explains what else FastEditor’s software can do and what the benefits of that are: “Our tool recognizes colour specifications and values in files, matches them with suitable products, and displays the expected results in 3D. The quality of the files is optimized where possible, after which a ready-to-use print file can be created that the supplier can immediately start working with. It’s all a smooth and fast process. By reducing the number of steps needed to produce a high-quality