PromZ Vak 4 · 2025 · English edition

Our Sky bottle – on stock in NEW COLOURS

Check the collection at

www.pfconcept.com

Who says what

“There used to be beautiful ceramic factories in England. Gone. And many have disappeared in the Netherlands too. In the past, people would save up for a dinner set. Now they buy a new one every year at Action.”

(Hans Voorjans, WMOK, p. 25)

“Customers seek certainty. When you choose a brand like BIC, you know exactly what you’re getting: quality, reliability, sustainability.”

(Marc Rugi, BIC, p. 26)

“The traditional Christmas hamper is still highly appreciated — and even seems to be making a comeback.”

(Michel Stavenuiter, BIGsmilegroep, p. 33)

“Innovation and creativity in packaging are crucial parts of our concepts. Especially with new laws and regulations on the horizon. That’s a tricky balance for the food gifting industry: what’s responsible, and what’s possible when it comes to shelf life?”

(André Verhoeff, Tastemakers, p. 37)

“If you ask yourself with everything you do: can this be cleaner, faster, smarter — then change happens naturally. Maybe not tomorrow. But in five years, you'll be in a completely different place.”

(Jan Chovanec, Malfini, p. 53)

“Together with the sheltered employment organization ‘Stroomopwaarts’, Pineut provides jobs here to about 70 people with a protected indication. No one left on the sidelines. ‘These aren’t easy pathways,’ says Marlies. ‘But when you see what it means for someone to feel structure and pride... that is priceless.’”

(Marlies van Iterson, Pineut, p. 77)