PromZ Vak 4 · 2025 · English edition

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By Marjolein Straatman

FOTOCREDITS: Raoul Limpens

The good story of local

Regional products are typically made with artisanal craftsmanship and haven’t travelled thousands of kilometers by boat or plane. There’s something exclusive about them. That makes them, for some, an excellent gift — also in a promotional context.

Consumers are increasingly interested in knowing where their food comes from. There’s also a certain charm in knowing whose hard work lies behind that flavourful fruit juice or delicious cheese — and in supporting the hardworking grower or farmer perfecting their craft in the fields. Everything comes together in a regional product. “Local products have a good story, especially when the makers are paid a fair price,” says Sandra Ronde-van der Laan. She founded De Streekboer, a platform where consumers can buy pro-