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PromZ Vak 4 · 2025 · English edition

Engelsk utgåva
79 / 104
Sida 79 av 104

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Engelsk utgåva

Sida 78 · Welcome to Pineut: where gifts are more than things, and production is about people — not just profit

Bring on the rain!

Polyester 23” Hook umbrella Auto open

• Wooden handle with hook shape and shaft • Good price/quality ratio

LT97118

Premium

Stick umbrella 25” auto open

• Comfort grip • 8 panels printable • Toppoint ergonomic handle design

LT97104

Recycled

Foldable umbrella 21” auto open

• R-PET • Foldable • Toppoint ergonomic handle design

LT97112

View the entire umbrella collection here

Sida 79 · Next Gen

By Suzanne Jacobs

Chiara de Kruijff

Next Gen: Chiara de Kruijff

A burst of energy and passion: a young woman who has been internationally minded from an early age. She grew up in Germany (where she still lives), but secretly has a soft spot for the Dutch way of social interaction. After studying International Business and Languages, she started working in marketing at a company that sold hygiene control products for the food industry. That was, as she puts it, “Not my passion,” until a friend tipped her off about an opening at Araco. That’s when things started to fall into place.

I det här numret

  1. Who says what in this issue?11
  2. Supplier vs. intermediary12
  3. Ceramics special15
  4. How BIC is claiming its place in branded merchandise26
  5. The BIGsmilegroep launches a new gift concept for every gifting moment31
  6. Tastemakers: “We don’t approach the market from products, but from inspiration for Christmas gift sellers.”36
  7. The core values of Tricorp44
  8. The ambitions of Malfini51
  9. FastEditor shakes up the online world with its logo tool57
  10. Regional products are gaining popularity in the promo market63
  11. Top or flop69
  12. Leave a lasting impression with the right scent70
  13. Welcome to Pineut: where gifts are more than things, and production is about people — not just profit75
  14. Next Gen79
  15. PPP column by Cynthia de Groot83
  16. The Supplierdays85
  17. The success of the underseater89
  18. New ProductZ90
  19. NoteZ99