PromZ Vak 4 · 2025 · English edition

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By Wally Cartigny

Big Smile Group

BIGsmilegroep launches new gift concept for resale

The BIGsmilegroep, one of the largest players in Christmas packages and choice-based gifts, is launching a new gift concept suitable for any gifting moment. As with its other concepts, BIGsmilegroep is collaborating with distributors for resale. Michel Stavenuiter from BIGsmilegroep explains: “The strength of our resellers lies in their regional networks, which allow us to reach more customers.

IGsmilegroep was formed a few years ago through a collaboration between Jongens Xmas and FeyenPak — two family-run companies that joined forces for the sales of employee appreciation and gifting solutions. With decades of experience in designing and assembling gifts, the group supplies Christmas packages, goodie bags, and wine and snack packages for well-known companies. Their mission: to bring a big smile to the faces of both the giver and the recipient. And to create even more of these happy moments, BIGsmilegroep is introducing an additional gift concept: BIGsmile

Pro — a business-focused shop for companies where they can find gifts for employees and business relations year-round.

From request to concept

“It’s about a solution for every gifting moment, from onboarding packages, flowers and cakes for birthdays to fun baby gifts for newborns,” says Michel Stavenuiter. Flowers — the most commonly given item during gifting moments — were the inspiration for BIGsmilegroep to start with BIGsmile Pro. Stavenuiter explains: “The idea originated from a request by an existing client. They asked if we could also supply flowers, as they were dissatisfied