PromZ Vak 4 · 2025 · English edition

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The various ways to personalize a BIC Pen

BIC GRAPHIC

native tongue, so that distributors are being helped in their own language. Dutch clients will likely recognize Nuria from phone calls or trade shows. “We always look forward to the big football tournaments,” Nuria laughs. “There’s always someone celebrating!”

Trust as capital

Marc believes it’s BIC Graphic’s responsibility to elevate the entire sector. “We need to move away from the idea that a promotional product is a disposable item. It’s a communication tool. And it has to be right — across quality, sustainability, and appearance.”

BIC has done this for years already — often without much publicity. “We’re not the brand that yells, ‘Look how great we are!’ We just do it. But maybe we should start telling our story a bit more often.”

A perfect example is the work of the BIC Foundation. “We support educational projects around the world and have already helped over 210 million children. It fits our DNA: education, simplicity, impact. And that’s a story we want to share more.”

A meaningful future

What’s next for BIC Graphic? Marc doesn’t hesitate: “We want to remain an ambassador for the promotional products industry — with iconic products, sustainable solutions, transparent communication, and above all: a brand that inspires trust.”

BIC Graphic firmly believes that promotional products aren’t a side note — they’re an extension of your brand story. “A great pen isn’t a gadget — it’s a brand ambassador. And you choose it with care. A pen is there for life’s most important moments — from learning to write your name, to your first exams, weddings, buying your first home, or signing your will.”

Screen printing

Perfect technique for creating high-quality prints and exact colour matches.

Brilliant

Choose the brilliant finish for a dazzling final effect.

Metallic

Create great effects! Metallic effects in text, images and backgrounds.

Holographic

Stand out from the crowd! Play with gold or silver reflections in your design.

Puffy Glitter

Embellish your designs with the shimmering effect of glitter. See and feel its coloured glitter texture.

Laser

Laser engraving brings elegance to your communication. Use it to make a lasting impression.

BritePix TM Digital

The solution for full-colour communication. Now on coloured barrels!

BritePix TM Texture

BritePix™ Texture is a fresh addition to our britePix™ concept: now you don’t just see the full colour – you can feel it!

Romeo & Juliet rewritten with BIC

Matt

Use the matt finish to add a touch of elegance to your design.

Puffy

Highlighted personalisation that gives a relief effect to your logo.

Highlight your brand with a high-gloss finish! Combine a matt and gloss finish to highlight contrasts.

BritePix TM Personalisation

BritePix™ personalisation. Personalise each unit within the same britePix™ order.