PromZ Vak 4 · 2025 · English edition

BIGsmilegroup launches new gift concept for resale

Stavenuiter adds: “LED lights are in demand again to give this year, and — as always — a soft blanket (plaid) remains a popular item. A real trend this year I think is the underseater suitcase for air travel. I think it’s partly a response to the rising luggage fees from airlines. That makes an underseater a very welcome gift — something that shows people they’re truly being thought of during the holidays.”

Sustainability comes first

Sustainability plays a major role in BIGsmile groep’s search for Christmas gifts, it’s an important point of attention. According to Stavenuiter, this focus is driven not only by customer demand but also by a desire for quality of the products. “Less sustainable products are often already known and therefore uninspiring. Why include a run-ofthe-mill product when you can offer something better and more sustainable? That’s really where our focus lies. And our suppliers are on board too — even those in China. The availability of information on sustainability is improving rapidly because everyone recognizes how necessary it is.”

Flexibility for distributors

Resellers also have a degree of influence over BIGsmile groep’s gif t of ferings. “ There’s limited room for adjustments in standard packages,” says Stavenuiter. “But for example, alcoholic drinks are often swapped out for juices on request. Besides that, we also offer tailormade packages, including options for local products. A gift card, for instance, can be added that’s redeemable at a local butcher or bakery — as long as they’re part of our network. That’s an option I think should be used more often, because recipients truly appreciate it.” “In general, we’re always open to discussion in order to align the gifts as closely as possible with the wishes of both the giver and the recipient.”

The future lies in local and digital

Finally, Stavenuiter emphasizes once again the crucial role that distributors play for BIGsmile Group: “We are convinced that our customer interaction will increasingly shift to online. Many people still visit our showroom, but younger generations are more likely to opt for a wellprepared proposal delivered digitally. In that transition, the local network strength of our resellers plays a vital role — alongside a commitment to sustainability, quality, and reliable fulfillment. These elements together allow us to deliver personal gifts year-round that make both givers and recipients happy.”

BIGsmile Group resellers

BIGsmile groep puts a great deal of effort into its concepts for resellers. On its website, distributors are clearly informed about what to expect when participating.

A complete webshop is ready and waiting — fully managed by BIGsmile groep — leaving the reseller free to focus on sales. “You receive a turnkey, professional webshop — fully populated, customized in your brand style, and hosted on your own domain name. This allows you to start selling Christmas hampers and choice-based gifts immediately, with no extra costs and competitive pricing.”

Here’s what’s included:

• Branded homepage in your own style • Competitive packages with excellent Value for Money • Professional product images • Real-time online stock updates • Extensive product information • Pricing displayed both with and without VAT • Clear ordering and payment module • Direct ordering and checkout • Payment via iDEAL, credit card, or prepayment invoice • Customers choose their own delivery date • Delivery to your client on the agreed date • Option to use discount codes • Online & Real-time Management reporting • Ample stock available, even during (late) peak season • Excellent customer service and aftercare • Track & trace on all shipments • Option to integrate via API with your own shop

BIGsmile groep clearly states that one responsibility remains with the reseller: the marketing.