PromZ Vak 4 · 2025 · English edition

Your online dealer hub for corporate gifting

BigSmile PRO lets you launch a year-round gift shop for your clients, effortlessly. From birthdays and onboarding to holiday hampers and milestone celebrations, you land the client, we handle the rest. More service. More profit. Zero hassle.

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Smart software simplifies workflow for promotional products

valuable data insights. The editor recognizes the colour of the selected product and the colour scheme of the logo. Based on this, other products can be suggested — and the logo is automatically projected onto them. This creates a personalized customer journey that benefits both the distributor and the supplier. We want to show what the tool is capable of and how it benefits the entire chain.”

Next challenge on the horizon

Molenaar and his colleagues plan to take their SaaS solutions for the promotional market to even higher levels. FastEditor is also likely to become suitable for different techniques beyond personalizing products. “We are working on generating production-ready files for embroidery,” Molenaar says. “That comes with a number of challenges, since it's a completely different process compared to printwork. But we believe we can automate many of the manual steps in this workflow too, improving both the customer experience and the provider's profit margin. Our goal is to present this at the PromZ Product Première in 2026.”

A new standard

FastEditor is not only focused on its home market, the Netherlands, but also on international expansion. The software is multilingual, making it suitable for rollout in almost every European country. According to Molenaar, the current focus markets are Scandinavia, the United Kingdom, France, Germany, and the United States. The company's ambition is to guide the promotional products industry toward a new way of working. “We believe that by automating workflows and improving the customer experience, the entire supply chain benefits. We also hear that reflected in the feedback from end users, distributors, and suppliers. At the moment, we are probably the only company offering a complete software solution for this. But we are not aiming for a monopoly position. Even stronger, we invite other developers to come up with solutions too. Competition drives even more innovation. Let’s learn together how to improve the industry and move it forward.”

FastEditor will be present at The Supplierdays to give live demonstrations. Visit thesupplierdays.com for more information about the biggest trade fair of the autumn.

“The software automates many steps in the process of creating a high-quality personalized product.” “Print on demand at competitive rates becomes more attractive through the use of these tools.”

Travel bag “TRENTON”

Art.Nr.: 62120

Cosmetic bag “TRENTON”

Art.Nr.: 57270

Rollup-Backpack “TRENTON 2.0”

Art.Nr.: 52115

The following color are available

Rick Molenaar: “Thanks to extensive input and feedback from the industry, we’ve developed a unique product that truly offers solutions.”

The Langenberg collection is now available through Brinxx.

Tel: 085-7602376 Mail: info@brinxx.nl