PromZ Vak 4 · 2025 · English edition

XXXX CONTENT

Who says what in this issue? <11>

Supplier vs. intermediary <12>

Ceramics special <15>

How BIC is claiming its place in branded merchandise <26>

The BIGsmilegroep launches a new gift concept for every gifting moment <31>

Tastemakers: “We don’t approach the market from products, but from inspiration for Christmas gift sellers.” <36>

The core values of Tricorp <44>

The ambitions of Malfini <51>

FastEditor shakes up the online world with its logo tool <57>

Regional products are gaining popularity in the promo market <63>

Top or flop <69>

Leave a lasting impression with the right scent <70>

Welcome to Pineut: where gifts are more than things, and production is about people — not just profit <75>

Next Gen <79>

PPP column by Cynthia de Groot <83>

The Supplierdays <85>

The success of the underseater <89>

New ProductZ <90>

NoteZ <99>

COLOPHON

PromZ Vak Het Portaal Media B.V. Veerdijk 40-H, 1531 MS Wormer The Netherlands Tel: +31 (0)75-6475747, e-mail: traffic@hetportaal.com

Chief editor: Peter van Gestel Veerdijk 40-H, 1531 MS Wormer Mob: +31 (0)6-33637794 E-mail: peter.vangestel@hetportaal.com

Editors: Lisette Erdtsieck, Judith Munster, Wally Cartigny, Cynthia de Groot, Marjolein Straatman, Ed van Eunen, Allard Frederiks.

Management:: John M. Swaab Tel: +31 (0)75-6475747 Mob: +31 (0)6-54994998 E-mail: john.swaab@hetportaal.com

Advert acquisition: Ferry Aaftink Tel: +31 (0)75-6475747 Mob: +31 (0)6-12643168 E-mail: ferry.aaftink@hetportaal.com

Bettina Nettelbeck Mob: +49 (0)173-1933919 E-mail: bettina.nettelbeck@hetportaal.com

Katharina Bütow Mob: +31 (0)6 25392460 E-mail: katharina.buetow@hetportaal.com

Simone Keijzers Mob: +31 (0)6-18255325 E-mail: simone.keijzers@-hetportaal.com

Production/traffic: Monique Zijlstra Tel: +31 (0)75-6475747 E-mail: traffic@hetportaal.com

Design: Finnmedia.nl and mylenemedia.nl

Cover design: Snars

Images: Raoul Limpens, Rohan Hoeksma, Creative Owl Media, iStockphoto

Print: Real Concepts B.V., Velp

Subscriptions: PromZ Vak is free of charge for individuals who can demonstrate that they work as or for suppliers and distributors of business gifts and promotional products and services in the Netherlands and Belgium.

©Nothing from this publication may be reproduced and/or made public in any way without prior permission from the publisher.

Our magazines are printed on FSCcertified paper. Please pass them on to colleagues or, once read, recycle them properly.

THINK GREEN.

CARRY COTTON.

23.HIN.15865

Hohenstein HTTI

www.oeko-tex.com

T +49 (0)201 890 414 0 | E info@misterbags.de | W www.misterbags.de